Who Should Attend?

Those with no experience will learn the skills and knowledge you need to work as a designer and many business aspects of running a florist shop.

If you have a little experience, the Professional Florist Training Program will give you a complete understanding of floral designing for maximum efficiency and quality.

The Program teaches you the most up to date design trends and current business practices. The Cass School teaches what every good designer needs to know and how to create high quality designs at a profit.

New or current employees will learn new skills, methods and trends in a complete design course including weddings. This Program will add value and efficiency to your design work. You will learn many business aspects of floral sales and management.

Class size is limited to provide individualized attention to each student. Each and every design you make is individually reviewed by the instructor. Our instructors are highly qualified as designers and florists.



PROFESSIONAL FLORIST TRAINING CIRRICULUM

Fundamentals:
  • Principles and elements of design
  • Color theory

    Subjects:
  • American, Japanese and European designs
  • Vase arrangements
  • Centerpieces
  • Party and Novelty arrangements
  • French wraps and hand-tied bouquets
  • Complete Wedding Design including corsages, hair pieces, bouquets, canopies, aisle markers, reception decoration
  • Funeral designs and sympathy arrangements
  • Planters and European garden baskets
  • Holiday designs
  • Bow making
  • Dry and silk flower arrangements

    Floral Design Styles:
  • Traditional
  • Natural
  • Linear
  • Contemporary
  • Analysis of style vs. technique

    Business Skills:
  • Costing perishable and non-perishable materials
  • Costs and value of local and shipped flowers
  • Mark-up and pricing methods
  • Sales methods and marketing
  • Wire Service factors: costs and partnering
  • Profit possibilities in owning a shop