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NEWSLETTER





Holiday 2007
Cass School of Floral Design Newsletter
 
 
In This Issue
Perfect Gift For Flower Lovers
New Year New Career
Flower Workshops
Fabulous Flower DVD
Poinsettia Pointers




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Give the Gift of Class!  
 
Two Taper Candle Christmas CenterpiecePERFECT GIFT
FOR FLOWER LOVERS

 
Treat your favorite flower lover to the gift of beautiful knowledge!
 
  • Gift Certificate for Two Floral Design Workshops
  • "Flower Arranging for Beginners" DVD
  • Gift Wrapped with a Personalized Card
  • Shipping and Handling Included
  • $75 (a $95 value)
The Flower Lover's Gift Package teaches your favorite flower lover how to create her own beautiful flower arrangements.  In two Floral Design Workshops she will receive hands-on instruction while designing two stylish arrangements she will take home to enjoy.  By watching our "Flower Arranging for Beginners" DVD she will learn step by step and stem by stem how to create a variety of simple yet elegant flower arrangements. The Flower Lover's Gift package is a way to give beautiful knowledge that your flower lover will enjoy using over and over again.  To order click here or call 617-926-2277.
 


NEW YEAR, NEW CAREER!  
 
Red Gerbera Low Vase

Are you ready for a change in 2008?
Do something that will make you happy and bring beauty to your life everyday. 
Become a floral designer!
 
Our Professional Florist Training Program  teaches you the floral arranging skills, flower knowledge and business practices necessary for a successful and rewarding career.  Perfect training if you want to start your own small business or make a fulfilling career change. Click here for more information. Evening classes begin January 8, 2008.  
 
Have you taken our Professional Training Program or do you have some professional floral design experience and want to broaden your knowledge and skills?  In the Advanced Design Program you will learn the complex design skills and techniques necessary to create sophisticated and advanced designs.  The Program will also bring you up to date on the most recent design trends and industry developments.  Evening classes start February 26, 2008.  Click here for more information. 
NAUGHTY OR NICE FLOWERS ADD SPICE

Start the new year off leaning something new and fun.  In one easy and enjoyable Floral Design Workshop you will learn how to create your own beautiful flower arrangement.  You will receive hands-on instruction while you design a stylish arrangement that you take home to enjoy or give as a gift. Workshops meet Monday evenings from 6:30pm to 8:00pm and only cost $35 per session. Some of our most popular Workshops are coming up soon. Click here to register.
 

January 14                 Basic Design Techniques

January 28             English Garden Vase

February 4                  Tropical Escape Design

March 24                    Bright Spring Basket

April 7                        Fun Color Arranging

April 14                Spring Garden Vase

April 28                      Party & Celebration Flowers

FABULOUS FLOWER DVD 
The Perfect Stocking Stuffer Tulips Curley Willow Glass Cylnd
 
We are very excited to introduce our first DVD !
 
 
Listening to your requests we have put what we teach on film so you an practice at home. Cass School Director and Master Florist Faith Cass and Instructor Leah Denlinger take you step by step and stem by stem through creating a variety of simple yet elegant flower arrangements. 
 
This seventy minute information packed DVD is for beginners and those with some experience who want to improve their arranging skills.  Pick up a copy at Cass Flowers, 531 Mt Auburn Street, Watertown, MA or order here for $17.95 plus shipping
POINSETTIA POINTERS Purple Poinsettia
 
Chances are that at home or in your office you have received a poinsettia plant for the holidays. The poinsettia is the most popular potted plant in the United States with 75 million sold each year.  The Paul Ecke Ranch in Encinitas, CA is where 70% of the poinsettias sold in the United States and 50% of the poinsettias sold world wide get their start.  The Ecke Ranch offers the following advice to care for your poinsettias: 
  • Place your poinsettia in indirect sunlight for at least six hours a day. If direct sun can not be avoided try to buffer the light with a shade or sheer curtain.
  • Provide room temperatures between 68-70F.
  • Do not expose poinsettias to temperatures below 50F.
  • Do not place poinsettias near cold drafts or excessive heat. 
  • Do not place poinsettia near appliances, fireplaces or ventilating ducts and do not let touch cold windowpanes.
  • Water poinsettia when the soil feels dry to the touch. Don't overwater or allow to stand sit in standing water.
  • Remember to remove your poinsettia from any decorative container before watering and allow the water to drain completely.
  • Don't expose poinsettias to chilling winds wind when transporting.  Use a sleeve provided by your florist or a large, roomy shopping bag with a plastic dry cleaning bag covering the shopping bag opening.  Rip the bags to remove the poinsettia.

It is possible to make your poinsettia bloom again next here. Click for the Ecke Ranch's reblooming instructions. 

While red remains the most popular color poinsettia there are now more that 100 varieties of poinsettias in a range of colors including purple (pictured above), maroon, whites, pinks and marbleized mixes. 
 
The poinsettia plant is named after Joel Roberts Poinsett was appointed the first United States Ambassador to Mexico in 1825.  Poinsett, who was a medical doctor and botanist, saw the plant while touring southern Mexico in 1828.  Poinsett sent samples of the plant back home to his greenhouses in South Carolina where he propagated the plant then sent to botanic gardens and friends.  Poinsett did not rest on his poinsettia laurels, he later served as Secretary of War and was one of the founders of the Smithsonian Institution. 


Thanks for reading our Holiday Newsletter!  We wish you and yours a very happy and healthy holiday season and the very best new year. We look forward to bringing you more flower news each season and we hope to see you soon. Please contact us at (617) 926-2277.