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Curriculum

Fundamentals:
  • Principles and elements of design
  • Color theory

    Subjects:
  • American, Japanese and European designs
  • Vase arrangements
  • Centerpieces
  • Party and Novelty arrangements
  • French wraps and hand-tied bouquets
  • Complete Wedding Design including corsages, hair pieces, bouquets, canopies, aisle markers, reception decoration
  • Funeral designs and sympathy arrangements
  • Planters and European garden baskets
  • Holiday designs
  • Bow making
  • Dry and silk flower arrangements

    Floral Design Styles:
  • Traditional
  • Natural
  • Linear
  • Contemporary
  • Analysis of style vs. technique

    Business Skills:
  • Costing perishable and non-perishable materials
  • Costs and value of local and shipped flowers
  • Mark-up and pricing methods
  • Sales methods and marketing
  • Wire Service factors: costs and partnering
  • Profit possibilities in owning a shop